“Building a good customer experience does not happen by accident, it happens by design”- Clare Muscutt. In alignment with this principle, TransJam Highways hosted its annual Level Up Marketing and Customer Experience Workshop on October 22, 2025, led and organized by our Group Marketing and Customer Experience Manager, Lesli Williams. This workshop was designed to advance the skills and engagement of our Customer Experience team to guarantee exemplary service throughout all customer interactions.
Our guest speaker, Simone Clarke, delivered an insightful presentation on the Art of Mastering Communication with Colleagues, Managers, and Customers. She provided a comprehensive overview of communication styles and communicator types, stressing the critical role effective communication plays in interactions across the organization. She also underscored that the communication style selected can substantially influence outcomes, making situational awareness essential. Her dynamic and informative delivery was well-received by the team, who are keen to put the newly acquired knowledge into practice.
The importance of accuracy in Customer Experience was emphasized by working through scenarios designed to strengthen the team’s ability to complete tasks efficiently while improving precision. This training ensures they handle every customer’s transaction swiftly and accurately, maximizing overall customer satisfaction.
The Marketing and Customer Experience workshop was truly enriching, reaffirming our commitment to consistently delivering exceptional service—guided by Douglas Adams’ insight that “to give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” We look forward with anticipation to next year’s staging.
